“Surely the End is Nigh: Adidas Hyperboost Edge Promises to Make Indians Run Faster”

Mumbai — In a bid to alleviate India’s traffic-congested roads, Adidas has unveiled the Hyperboost Edge shoes, designed to make Indian commuters ditch their bikes and cars, and run instead. Run, Run like the Wind, Adidas Propels! Firmly believing that footwear technology will redefine Indian commute, Adidas held a glitzy event with Bollywood stars and … Read more